Baby Care

Baby Care Subscriptions for Shopify Brands in India

Sell diapers, wipes, baby wash and massage oil on plans that keep up with a growing baby: a pack every week or two, the next size when it's time, a gift box for the baby shower. Offer prepaid, pay-as-you-go and AutoPay on UPI and cards side by side, with StackBack, the subscription & repeat-revenue platform for Indian D2C brands on Shopify. Our team takes you live in 2 days.

Six to Ten Diapers a Day Parents Can't Afford to Run Out

A newborn can go through eight to twelve diapers a day, and an older baby six to eight. That's a large pack every week or two, and a new size every few months. Parents want the refill handled, so they never meet an empty pack at 2 a.m.

  • AutoPay on UPI and cards for the weekly pack: Parents approve once. Each pack is paid on schedule into your own gateway, with a notice 48–72 hours before.
  • Prepaid for the first months: A quarter of diapers and wipes paid once, at your best price.
  • Pay-as-you-go while they test fit: A payment link before each delivery, for new parents still choosing a brand.
  • Size changes without a new checkout: Parents move from S to M in the portal when the baby grows.
  • Gift boxes for every milestone: Baby shower, naming ceremony and first birthday boxes, each with its own landing page.
  • Trial packs in early access: Try-before-you-buy plans so parents can test fit before committing.

Proof: Over 100 brands run repeat revenue on StackBack, with a 3.15× average LTV expansion.

Baby Care products

Why Parents Buy Diapers Elsewhere And How to Be the Pack That Always Arrives

New parents are short on sleep and time. When the pack runs low, they order from whichever app delivers in ten minutes, even if they prefer your brand. And every size change is a fresh decision, which is exactly when they try someone else.

Reminder messages and discount codes help for a cycle or two. Then the baby moves up a size and the decision starts again.

  • Lock in the weekly pack with a plan on the product page: diapers and wipes on one schedule.
  • Make sizing up a swap, not a search: parents change size in the portal and the next pack ships in the new size.
  • Win the gift, then the habit, with godh bharai and baby shower hampers on their own landing pages.

Result: A family that stays with you from the newborn pack to potty training.

Shopper reordering baby care on a phone

Weekly Packs to Godh Bharai Hampers Four Ways to Sell Baby Care

Subscriptions

Every plan sells as prepaid, pay-as-you-go or AutoPay on UPI and cards, each with its own discount.

  • Weekly Diapers: The right size and count every week or fortnight.
  • Diapers and Wipes: Both on one schedule, in one delivery.
  • Bath Time Monthly: Baby wash, shampoo and lotion every 30 days.
  • Malish Oil Plan: A bottle of massage oil for the daily malish, every month.

Plus: Freebies on chosen deliveries, like a sample of your new lotion on the 2nd pack.

Learn more about subscriptions
Subscription plan widget on a product page

Bundles & Build-Your-Own Boxes

Fixed bundles, mix & match, buy X get Y and build-your-own boxes, sold once or on subscription.

  • Newborn Starter Kit: Newborn diapers, wipes, rash cream and a swaddle at one price.
  • Build-Your-Own Bath Box: Any three bath and skincare products, then subscribe to the box.
  • Godh Bharai Hamper: A baby shower gift box with essentials and a keepsake.
  • Buy 2 Packs, Get Wipes Free: A wipes pack added to every two-pack order.
Bundle builder widget

Upsells & Cross-Sells

Offers at cart and checkout, and inside active subscriptions.

  • Rash Cream at Checkout: Offered with every first diaper order.
  • Winter Moisturiser: Added to the next delivery in one tap when it turns cold.
  • Gentle Laundry Liquid: Recommended in the portal to diaper subscribers.
Upsell offer widget at checkout

Flash Sales

Hourly, daily or multi-day countdowns, by product or collection.

  • New Size Launch: 48 hours early for active subscribers.
  • Monsoon Rash Care: Rash creams and cotton wipes on a seven-day event.
  • Diwali Gift Boxes: Festive baby hampers with quantity caps.
Flash sale countdown widget
StackBack customer portal

Newborn to Toddler The Plan Grows With the Baby

Parents manage their plan from a portal on your own domain, with Shopify login, in a minute between feeds.

  • Change diaper size or count before the next pack ships
  • Move from weekly to fortnightly, or reschedule a delivery
  • Skip a delivery when there's still stock in the cupboard
  • Add wipes, rash cream or bath products to the upcoming delivery
  • Pause or cancel without writing to support

Diapers to Gift Boxes, Set Up for You Live in 2 Days

  • Step 1: Integrate. Integrate StackBack with your Shopify store. Your sizes, counts and pack variants stay as they are.
  • Step 2: We Set Up Your Plans. Our team sets up your diaper, bath-time and gifting plans on prepaid, pay-as-you-go and AutoPay on UPI and cards, with widgets and the portal.
  • Step 3: Go Live. We take you live in 2 days. Each pack becomes a Shopify order tagged Subscription once it's due and paid.
Get Started

Built for Sizes, Counts and Packs

Your warehouse and couriers stay as they are.

  • Each due, paid delivery arrives as a Shopify order tagged Subscription
  • Works with your size, count and pack variants
  • Prepaid and pay-as-you-go plans check out on Shopify checkout or any quick checkout
  • Payments settle in your own gateway account
  • Set up by our team and live in 2 days
Baby Care brand team working on their Shopify store

Frequently Asked Questions

How do I start a diaper subscription on Shopify in India?

Integrate StackBack with your Shopify store, and our team sets up your diaper and baby care plans on prepaid, pay-as-you-go and AutoPay on UPI and cards. We take you live in 2 days. Parents then choose a plan next to one-time purchase on your product page.

How often should a diaper subscription deliver?

Weekly or fortnightly for most families, depending on pack size and the baby's age. Newborns use more diapers a day than older babies, so let parents change frequency and count from the portal as needs change.

What happens when the baby needs the next size?

Parents swap to the next size in the portal, and the next pack ships in it. The subscription, its discount and its schedule stay the same.

Can I sell baby shower and gift boxes too?

Yes. Gift boxes, hampers and starter kits sell once or on subscription, each with its own landing page. Festive hampers can run as a flash sale with quantity caps.

How do parents pay with AutoPay on UPI and cards?

On StackBack's subscription checkout, they pay for the first pack and set up AutoPay in the same step, with their UPI PIN or a card. Before every charge they get a notice 48–72 hours ahead on WhatsApp, SMS and email, with a link to manage the subscription. The money settles in your own Razorpay, Cashfree, PayU or PhonePe account. How AutoPay works.

Can I move my subscribers from another subscription app?

Yes. If your subscribers are on Seal, Appstle or another app, our team moves them to StackBack right away, without a gap in deliveries.

Parents Have Enough to Remember. Make Diapers the Thing They Don't.

Tell us about your range. Our team sets up your plans and takes you live in 2 days.