Coffee

Coffee Subscriptions for Shopify Brands in India

Sell beans, filter coffee and cold brew on the rhythm your customers already drink: a fresh bag every two weeks, a box of three single origins they choose, a gift box at Diwali. Offer prepaid, pay-as-you-go and AutoPay on UPI and cards side by side, with StackBack, the subscription & repeat-revenue platform for Indian D2C brands on Shopify. Our team takes you live in 2 days.

A 250g Bag Lasts About Two Weeks So That's When the Next One Should Arrive

One cup a day at 15g a cup empties a 250g bag in about 16 days. Beans also taste best in the weeks after roasting. So coffee sells best on a fortnightly or monthly plan, with a roast and grind the customer can change.

  • Prepaid for the daily cup: Three or six months of the house blend, paid once, at your best price. It suits the drinker who never changes their order.
  • Pay-as-you-go for explorers: A payment link before each bag, so single-origin fans can skip a month or change roasts without feeling locked in.
  • AutoPay on UPI and cards for the fortnightly bag: The customer approves once. Each bag after that is paid on schedule into your own Razorpay, Cashfree, PayU or PhonePe account, with a notice 48–72 hours before.
  • Boxes that sell discovery: Origin flights, brew kits and build-your-own boxes, sold once or on a plan.
  • Drops that sell out: Micro-lots and new-crop arrivals on a countdown, each with a landing page ready for your ads.
  • Tasters in early access: Try-before-you-buy sampler plans that roll into a subscription.

On StackBack: Boojee Cafe sells its coffee on prepaid schedules with StackBack.

Coffee products

Coffee Brands Already Selling Again

  • Boojee CafeCoffee

    Boojee Cafe

    Runs prepaid coffee schedules on StackBack.

  • Toffee Coffee RoastersSpecialty coffee

    Toffee Coffee Roasters

    Subscriptions on StackBack

GMV powered by StackBack
₹90 Cr+
Repeat-revenue brands on StackBack
100+
Average LTV expansion across brands
3.15×
CAC payback on subscribers
< 1 month

LTV expansion compares a subscriber's 12-month LTV with a one-time buyer's.

Why Coffee Drinkers Drift And How to Keep the Next Bag Yours

Coffee customers are loyal to a taste, not to a store. When the bag runs out on a Tuesday morning, they buy whatever is nearest: a supermarket jar, the café down the road, a marketplace's next-day delivery. Every lapse is a chance for another roaster to win them.

Most roasters fight this with discount codes, WhatsApp broadcasts and retargeting ads. Each one brings a customer back once, and you pay for it again next month.

  • Sell the plan on the product page, with subscribe-and-save next to one-time purchase and a cadence set by bag size: 250g every two weeks, 500g every month.
  • Let them change the coffee, not the brand, with roast, origin and grind swaps from the portal, so curiosity stays inside your catalogue.
  • Reward the streak with a free 100g micro-lot on the 3rd delivery and a brew tool on the 6th. You choose the gift and the delivery.

Result: Steadier weekly roasting, and less ad spend to win back customers you already had.

Shopper reordering coffee on a phone

Bags, Flights and Harvest Drops Four Ways to Sell Coffee

Subscriptions

Every plan sells as prepaid, pay-as-you-go or AutoPay on UPI and cards, each with its own discount.

  • Fortnightly Fresh: A 250g bag every two weeks, same roast, in the grind they choose.
  • Origin Trio: Three single origins the customer picks, swapped from the portal before any delivery.
  • Filter Coffee Monthly: A 500g coffee–chicory blend for the South Indian filter, every 30 days.
  • Cold Brew Weekly: Brew bags or concentrate every week, easy to skip in winter.

Plus: Freebies on chosen deliveries, and a one-click landing page for every plan.

Learn more about subscriptions
Subscription plan widget on a product page

Bundles & Build-Your-Own Boxes

Fixed bundles, mix & match, buy X get Y and build-your-own boxes, sold once or as a coffee subscription box.

  • Origin Flight: Four 100g packs from Chikmagalur, Coorg, Araku and the Nilgiris.
  • Brew Starter Kit: Beans, a pour-over dripper and filter papers at a bundle price.
  • Build-Your-Own Box: Any three bags, a grind for each, then subscribe to the box.
  • Buy 2, Get a Taster: A 100g sample added free to every two-bag order.
Bundle builder widget

Upsells & Cross-Sells

Offers at cart and checkout, and inside active subscriptions.

  • Grinder at Checkout: A hand grinder offered to every whole-bean subscriber.
  • Papers on the Plan: Filter papers or a steel filter added to the next bag in one tap.
  • Micro-Lot Add-On: This month's small batch, offered in the portal before the next bag ships.
Upsell offer widget at checkout

Flash Sales

Hourly, daily or multi-day countdowns, by product or collection.

  • New Crop Drop: The season's first lots on a 48-hour countdown.
  • Monsooned Malabar Week: A seven-day event on monsooned beans.
  • Diwali Gift Boxes: Limited festive boxes with quantity caps and a landing page each.
Flash sale countdown widget
StackBack customer portal

Grind, Roast, Pause Changed by the Customer, Not Your Team

Subscribers manage their plan from a portal on your own domain, with Shopify login.

  • Switch roast, origin or grind size before the next bag
  • Move from fortnightly to monthly, or reschedule one delivery
  • Skip a bag or pause while travelling
  • Add a dripper, papers or a micro-lot to the upcoming delivery
  • Cancel without writing to support

From Roast List to Live Plans In 2 Days

  • Step 1: Integrate. Integrate StackBack with your Shopify store. Your roasts, bag sizes and grind variants stay as they are.
  • Step 2: We Set Up Your Plans. Our team sets up your coffee plans (prepaid, pay-as-you-go and AutoPay on UPI and cards), boxes, widgets and portal, in your store's look.
  • Step 3: Go Live. We take you live in 2 days. Each delivery becomes a Shopify order tagged Subscription once it's due and paid.
Get Started

Built for How a Roastery Runs

Roast, pack and ship the way you do today.

  • Each due, paid delivery arrives as a Shopify order tagged Subscription: just another order to roast and pack
  • Works with your roast, bag-size and grind variants, with real-time inventory sync on boxes
  • Prepaid and pay-as-you-go plans check out on Shopify checkout or any quick checkout
  • AutoPay payments settle in your own gateway account, never with StackBack
  • Set up by our team and live in 2 days
Coffee brand team working on their Shopify store

Frequently Asked Questions

How often should a coffee subscription deliver?

Match it to the bag. A 250g bag lasts one daily drinker about two weeks, so fortnightly suits beans and ground coffee, while 500g packs and filter blends suit a monthly plan. Offer two or three cadences and let customers change them from the portal.

Should I offer prepaid or AutoPay for coffee?

Both, side by side. Prepaid suits customers who drink the same blend every day and want your best price for 3 or 6 months. AutoPay on UPI and cards suits the fortnightly bag: they approve once and pay per delivery. Pay-as-you-go suits explorers who want a payment link before each bag.

Can subscribers change roast or grind size mid-subscription?

Yes. From the portal they swap roasts, origins or grind size, change frequency, skip a bag or pause, and add products to their next delivery. None of it needs your support team.

Can I sell coffee gift boxes and subscriptions together?

Yes. Gift boxes, origin flights and build-your-own boxes sell once or on subscription, each with its own landing page. Festive boxes can run as a flash sale with a countdown. For Diwali, see the Diwali Stack.

How does AutoPay on UPI and cards work for a coffee subscription?

On StackBack's subscription checkout, the customer pays for the first bag and sets up AutoPay in the same step, through your own Razorpay, Cashfree, PayU or PhonePe account. Each payment after that is collected on schedule, with a notice 48–72 hours before on WhatsApp, SMS and email. Payments up to ₹15,000 go through without an OTP. How AutoPay works.

Does it work with GoKwik, Shopflo or my current checkout?

Yes. Prepaid and pay-as-you-go coffee plans go into the cart like any product and check out on Shopify checkout or any quick checkout, including GoKwik, Shopflo, Shiprocket Checkout, Razorpay Magic Checkout, Cashfree and FlexyPe. AutoPay plans use StackBack's own subscription checkout.

How long does it take to go live?

About 2 days. You integrate StackBack with your Shopify store, our team sets up your plans, boxes and widgets, and we take you live. You don't need a developer.

Every Bag Runs Out. Make the Next One Automatic.

Tell us about your roasts. Our team sets up your coffee plans and takes you live in 2 days.