Pet Food & Supplies

Pet Food Subscriptions for Shopify Brands in India

Sell kibble, fresh meals, treats and supplements on plans sized to the pet: a 3kg bag every two weeks for a Labrador, a month of probiotic chews, a tick-care kit before the monsoon. Offer prepaid, pay-as-you-go and AutoPay on UPI and cards side by side, with StackBack, the subscription & repeat-revenue platform for Indian D2C brands on Shopify. Our team takes you live in 2 days.

The Bowl Fills Twice a Day So the Bag Can Never Run Out

Once a pet settles on a food, most pet parents stick with it. The pet's size sets the cadence: a small dog can make a 3kg bag last a month, while a Labrador finishes it in under two weeks. StackBack turns that into a schedule the pet parent sets once.

  • Prepaid for the steady eater: Three or six months of the same food, paid once at your best price.
  • Pay-as-you-go for new pet parents: A payment link before each bag, while they're still finding the right food.
  • AutoPay on UPI and cards for the monthly bag: The pet parent approves once. Each delivery is paid on schedule into your own gateway, with a notice 48–72 hours before.
  • One plan per pet: The dog's kibble and the cat's litter on separate schedules, managed from one portal.
  • Treats and supplements in the same box: Chews, dental sticks and probiotics added to the food delivery.
  • Starter packs in early access: Try-before-you-buy plans that roll into a full-size subscription.

On StackBack: Honest Pet Co sells its subscriptions on StackBack through GoKwik.

Pet Food & Supplies products

Pet Brands Already Selling Again

  • Honest Pet CoDog supplements and chews

    Subscriptions through GoKwik

GMV powered by StackBack
₹90 Cr+
Repeat-revenue brands on StackBack
100+
Average LTV expansion across brands
3.15×
CAC payback on subscribers
< 1 month

LTV expansion compares a subscriber's 12-month LTV with a one-time buyer's.

Sunday Night, an Empty Bag And Whoever Delivers First Wins

Pet parents are loyal to the food, not the shop. When the bag runs low on a Sunday night, they buy from whoever delivers first: the pet store downstairs, a quick-commerce app, a marketplace. The product didn't fail. The reorder just wasn't automatic.

WhatsApp reminders and coupon codes rescue some of those orders, by hand, every month.

  • Set the cadence by the pet, so the pet parent picks bag size and frequency on the product page, guided by the pet's weight.
  • Grow with the pet: moving from puppy to adult food is a swap in the portal, not a new checkout.
  • Plan for the seasons with tick-and-flea care before the monsoon, calming chews before the Diwali crackers and cooling mats in May.

Result: A bag that ships before it's needed, and a pet parent who never has to search for your food again.

Shopper reordering pet food & supplies on a phone

Kibble, Treats and Birthday Boxes Four Ways to Sell to Pet Parents

Subscriptions

Every plan sells as prepaid, pay-as-you-go or AutoPay on UPI and cards, each with its own discount.

  • Monthly Kibble: The same food and bag size every 30 days.
  • Big Dog Plan: A 3kg bag every two weeks for large breeds.
  • Fresh Meals Weekly: Cooked or frozen meals every week, in the cities you deliver to.
  • Daily Supplement: A month of probiotic, joint or skin-and-coat chews.
  • Cat Plan: Wet food pouches and litter on one monthly schedule.

Plus: Freebies on chosen deliveries, like a toy on the pet's 6th box.

Learn more about subscriptions
Subscription plan widget on a product page

Bundles & Build-Your-Own Boxes

Fixed bundles, mix & match, buy X get Y and build-your-own boxes, sold once or on subscription.

  • New Pet Parent Kit: Food, a bowl, training treats and poop bags at one price.
  • Build-Your-Own Treat Box: Any four treats, then subscribe to the box.
  • Buy 2 Bags, Get Treats Free: A treat pack added to every two-bag order.
  • Birthday Box: A pet-safe cake mix, a toy and a bandana, sold as a gift.
Bundle builder widget

Upsells & Cross-Sells

Offers at cart and checkout, and inside active subscriptions.

  • Dental Sticks at Checkout: Offered with every food order.
  • Joint Care for Seniors: Recommended in the portal to subscribers on senior food.
  • Tick Shampoo in the Monsoon: Added to the next delivery in one tap.
Upsell offer widget at checkout

Flash Sales

Hourly, daily or multi-day countdowns, by product or collection.

  • Monsoon Tick Week: Tick-and-flea shampoos and sprays on a seven-day event.
  • Diwali Calm Kit: Calming chews and treats with quantity caps, before the cracker season.
  • New Flavour Launch: 48 hours early for active subscribers.
Flash sale countdown widget
StackBack customer portal

Puppy to Senior The Plan Changes as the Pet Does

Pet parents manage every plan from a portal on your own domain, with Shopify login.

  • Swap to puppy, adult or senior food, or change the bag size
  • Change frequency when the pet eats more, or less
  • Skip a delivery or pause while the family travels
  • Add treats, chews or a toy to the upcoming delivery
  • See each pet's plan in one place, or cancel

Bag Sizes Mapped, Plans Built Live in 2 Days

  • Step 1: Integrate. Integrate StackBack with your Shopify store. Your recipes, life stages and bag sizes stay as they are.
  • Step 2: We Set Up Your Plans. Our team sets up your food, treat and supplement plans on prepaid, pay-as-you-go and AutoPay on UPI and cards, with a size guide on the product page.
  • Step 3: Go Live. We take you live in 2 days. Each bag becomes a Shopify order tagged Subscription once it's due and paid.
Get Started

Built for Big Bags and Small Treats

Your warehouse, cold chain and couriers stay as they are.

  • Each due, paid delivery arrives as a Shopify order tagged Subscription
  • Works with your recipe, life-stage and bag-size variants
  • Prepaid and pay-as-you-go plans check out on Shopify checkout or any quick checkout, as they do for Honest Pet Co on GoKwik
  • Payments settle in your own gateway account
  • Set up by our team and live in 2 days
Pet Food & Supplies brand team working on their Shopify store

Frequently Asked Questions

How do I start a pet food subscription on Shopify in India?

Integrate StackBack with your Shopify store, and our team sets up your food, treat and supplement plans on prepaid, pay-as-you-go and AutoPay on UPI and cards. We take you live in 2 days. Pet parents then pick a plan next to one-time purchase on your product page.

How often should a pet food subscription deliver?

Let the pet decide. Offer two or three bag sizes and cadences, with a simple guide by the pet's weight on the product page. Pet parents change frequency from the portal when appetite changes.

Can customers switch from puppy to adult food?

Yes. From the portal they swap to a new life stage, recipe or bag size before the next delivery, without starting a new subscription.

Can one customer have plans for two pets?

Yes. Each pet's food runs as its own subscription on its own schedule, and the pet parent manages both from one portal.

Does StackBack work with GoKwik and other quick checkouts?

Yes. StackBack is the only subscription platform that works with India's quick checkouts. Prepaid and pay-as-you-go plans check out on GoKwik, Shopflo, Shiprocket Checkout, Razorpay Magic Checkout, Cashfree and FlexyPe. Honest Pet Co sells its subscriptions through GoKwik.

How does AutoPay on UPI and cards work for pet food?

On StackBack's subscription checkout, the pet parent pays for the first bag and sets up AutoPay in the same step. Each payment after that is collected into your own Razorpay, Cashfree, PayU or PhonePe account, with a notice 48–72 hours before. If they add treats, the AutoPay limit already covers it, so there's no new approval.

Can I add treats to a food subscription?

Yes. Pet parents add treats, chews or supplements to an upcoming delivery or an active subscription, and you can recommend them in the portal. Treat boxes can also run as their own plan.

The Bowl Is Empty Twice a Day. Make Sure the Bag Never Is.

Tell us about your range. Our team sets up your pet plans and takes you live in 2 days.