Why StackBack
Built for the way India buys and pays
Indian shoppers buy on rhythms and pay with UPI and cards, and global subscription apps can't renew on those rails. StackBack is the subscription & repeat-revenue platform built for both: prepaid, pay-as-you-go and AutoPay subscriptions, bundles, build-your-own boxes, trials and flash sales, all inside Shopify.
One-time purchases don't match how Indians shop
Indian consumers buy in patterns. Coffee every two weeks. Protein every month. Pet food on a cycle. Bundles before festivals. Boxes as gifts. Samplers before they commit.
But most Shopify stores in India offer one option: buy once. The rest is left to retargeting ads, WhatsApp reminders and discount codes that teach customers to wait for a deal.
- Lock in intent at the moment of purchase
- Lift AOV with curated combinations, not blanket discounts
- Create time-bound demand spikes
- Turn satisfaction into habit with renewals and smart offers
Brands on StackBack see a 3.15× average expansion in customer lifetime value.
Retargeting is a tax on loyalty
Paying Meta and Google to remind the same customer to reorder is the most expensive way to grow a brand. Ads have their place. The missing piece is the system underneath them.
- StackBack turns repeat behaviour into predictable revenue
- Subscriptions handle the base; bundles and upsells lift AOV; flash sales keep demand hot
- One platform instead of a stack of apps and spreadsheets
Subscribers on StackBack pay back their acquisition cost in under a month.
All of it, without changing how you operate
StackBack fits into the systems you already run.
- AutoPay on UPI and cards through your own Razorpay, Cashfree, PayU or PhonePe account
- Every renewal is a normal Shopify order, so ops sees just another order
- Prepaid and pay-as-you-go plans sell on your Shopify checkout or any quick checkout: GoKwik, Shopflo, Shiprocket Checkout, Razorpay Magic Checkout and more
- Customers manage deliveries, swaps and new subscriptions in a portal on your own brand
- Install in minutes; our team takes you live in 2 days, with 0% transaction fees on every plan
Fewer drop-offs. More predictable revenue. Happier customers.
StackBack vs global subscription apps
| Global subscription apps | StackBack | |
|---|---|---|
| Works in India | No. Renewals need Shopify Payments, Stripe or PayPal, none of which are available to brands selling in India | Yes. Built for India, with AutoPay on UPI and cards via Razorpay, Cashfree, PayU or PhonePe |
| Ways to pay | Card on file | Prepaid, pay-as-you-go links, AutoPay on UPI and cards |
| Quick checkouts (GoKwik, Shopflo, Shiprocket…) | Not offered (checked 11 Oct 2026) | Prepaid and pay-as-you-go plans sell through any quick checkout |
| Beyond subscriptions | Separate apps for bundles, trials and sales | Bundles, build-your-own boxes, trials, flash sales and upsells in one platform |
| When a renewal fails | Manual reorders | Automatic retries; renewals arrive as Shopify orders |
| Getting live | Self-serve, on your own | Our team takes you live in 2 days |
| Switching over | Most run Indian subscriptions on recurring invoices customers pay by hand | We migrate your subscribers from Seal, Appstle and others right away, with no gap in deliveries |
Stop chasing customers.
Build a system they stay for.
Turn repeat purchases into compounding revenue. Grab a coffee with our founders.