Hygiene Products

Period Care and Hygiene Subscriptions for Shopify Brands in India (now leads with period care, the category's main search)

Sell sanitary pads, panty liners, period underwear and intimate care on plans timed to each customer's cycle, plus tissues and wipes for the home. Offer prepaid, pay-as-you-go and AutoPay on UPI and cards side by side, with StackBack, the subscription & repeat-revenue platform for Indian D2C brands on Shopify. Our team takes you live in 2 days.

Periods Come Every Month The Pack Should Arrive a Few Days Before

Most cycles run between 21 and 35 days, and every customer knows her own. A plan set to her cycle, with the pack arriving a few days early, means she never makes an emergency trip to the chemist. That trip is where brands lose her today.

  • AutoPay on UPI and cards for the monthly pack: She approves once. Each pack is paid on schedule into your own gateway, with a notice 48–72 hours before.
  • Prepaid for six cycles: Half a year of pads paid once, at your best price.
  • Pay-as-you-go for first-timers: A payment link before each pack, while she tests a new brand or size.
  • A schedule set to her cycle: Every 26, 28 or 32 days, changed whenever her cycle shifts.
  • Mixed by flow: Regular, XL and night pads in one box, in the quantities she needs.
  • Trial packs in early access: Try-before-you-buy plans for customers switching from another brand.

Proof: Over 100 brands run repeat revenue on StackBack, with a 3.15× average LTV expansion.

Hygiene Products products

Why Period Care Customers Buy Elsewhere And How to Arrive Before Day One

Period care is a habit with a deadline. When the pack runs out on day one, she buys whatever the nearest chemist or quick-commerce app has, even if she prefers your organic cotton pads. Her loyalty is real. The timing beat it.

Monthly reminder messages help, but they land on the wrong day for many customers, because every cycle is different.

  • Set the plan to her cycle, with a frequency she chooses and changes from the portal.
  • Pack the whole period, with pads, liners and intimate wash in one box and one delivery.
  • Keep it private, with delivery in your own packaging and a plan she manages from her own portal.

Result: A pack that's there before day one, every month.

Shopper reordering hygiene products on a phone

Cycle Plans to First Period Kits Four Ways to Sell Period Care

Subscriptions

Every plan sells as prepaid, pay-as-you-go or AutoPay on UPI and cards, each with its own discount.

  • Cycle Plan: Pads matched to flow, every cycle.
  • Period Kit: Pads, liners and intimate wash on one schedule.
  • Liner Pack: Panty liners every month for everyday use.
  • Home Hygiene: Tissues, toilet rolls and wet wipes every month.

Plus: Freebies on chosen deliveries, like a heat patch with the 3rd pack.

Learn more about subscriptions
Subscription plan widget on a product page

Bundles & Build-Your-Own Boxes

Fixed bundles, mix & match, buy X get Y and build-your-own boxes, sold once or on subscription.

  • Build-Your-Own Period Box: Regular, XL and night pads in any mix, then subscribe to the box.
  • First Period Kit: Pads, liners, a pouch and a simple guide, for parents to give.
  • Comfort Box: Pads with heat patches and a herbal tea for the first days.
  • Buy 3, Get Liners Free: A liner pack added to every three-pack order.
Bundle builder widget

Upsells & Cross-Sells

Offers at cart and checkout, and inside active subscriptions.

  • Intimate Wash at Checkout: Offered with every first order.
  • Heat Patches: Added to the next delivery in one tap.
  • Menstrual Cup: Offered in the portal to customers who want a reusable option.
Upsell offer widget at checkout

Flash Sales

Hourly, daily or multi-day countdowns, by product or collection.

  • Menstrual Hygiene Day: A 28 May event with gifting options.
  • Monsoon Comfort Week: Breathable cotton pads on a seven-day event.
  • New Product Launch: 48 hours early for active subscribers.
Flash sale countdown widget
StackBack customer portal

Her Cycle, Her Schedule Changed Whenever It Changes

Customers manage their plan privately from a portal on your own domain, with Shopify login.

  • Change frequency or reschedule a pack when her cycle shifts
  • Swap sizes or change the mix of regular, XL and night
  • Skip a month or pause
  • Add liners, heat patches or intimate wash to the upcoming delivery
  • Cancel without writing to support

Cycle Plans Set Up for You Live in 2 Days

  • Step 1: Integrate. Integrate StackBack with your Shopify store. Your sizes, pack counts and kits stay as they are.
  • Step 2: We Set Up Your Plans. Our team sets up your cycle, kit and home hygiene plans on prepaid, pay-as-you-go and AutoPay on UPI and cards, with widgets and the portal.
  • Step 3: Go Live. We take you live in 2 days. Each pack becomes a Shopify order tagged Subscription once it's due and paid.
Get Started

Private by Design Simple to Ship

Your packaging, warehouse and couriers stay as they are.

  • Each due, paid delivery arrives as a Shopify order tagged Subscription, packed in your usual discreet packaging
  • Works with your size, flow and pack-count variants
  • Prepaid and pay-as-you-go plans check out on Shopify checkout or any quick checkout
  • Payments settle in your own gateway account
  • Set up by our team and live in 2 days
Hygiene Products brand team working on their Shopify store

Frequently Asked Questions

How do I start a sanitary pad subscription on Shopify in India?

Integrate StackBack with your Shopify store, and our team sets up your period care plans on prepaid, pay-as-you-go and AutoPay on UPI and cards. We take you live in 2 days. Customers then pick a plan next to one-time purchase on your product page.

Can customers set the plan to their own cycle length?

Yes. Offer custom frequencies, like every 26, 28 or 32 days. Customers change the frequency or reschedule a single pack from the portal when their cycle shifts.

Can customers mix pad sizes in one box?

Yes. A build-your-own box lets them choose regular, XL and night pads in any mix, then subscribe to the whole box.

Is the delivery discreet?

Your packaging stays your own. Each delivery reaches your warehouse as a normal Shopify order, so it ships in the same discreet packaging you use today.

Can I sell household hygiene products on subscription too?

Yes. Tissues, toilet rolls and wet wipes run as their own monthly plans, or sit in the same box as period care.

How do customers pay for a period care subscription?

Three ways. With AutoPay on UPI and cards, she pays for the first pack and sets up AutoPay in the same step on StackBack's subscription checkout, then gets a notice 48–72 hours before each charge. Prepaid and pay-as-you-go plans check out on Shopify checkout or any quick checkout. Payments settle in your own gateway account. How AutoPay works.

Can I move my subscribers from another subscription app?

Yes. If your subscribers are on Seal, Appstle or another app, our team moves them to StackBack right away, without a gap in deliveries.

Day One Shouldn't Mean a Trip to the Chemist. Make the Pack Arrive First.

Tell us about your range. Our team sets up your period care plans and takes you live in 2 days.