Tea

Tea Subscriptions for Shopify Brands in India

Sell everyday chai, Darjeeling flushes, green tea and matcha on plans that follow the cup: a monthly refill for the household, a new flush each season for the connoisseur, a gift tin at Diwali. Offer prepaid, pay-as-you-go and AutoPay on UPI and cards side by side, with StackBack, the subscription & repeat-revenue platform for Indian D2C brands on Shopify. Our team takes you live in 2 days.

Chai Every Morning, a Flush Every Season Tea Sells on Two Rhythms

A family brewing chai twice a day finishes a 250g pack in a few weeks, and buys the same one again. Loose-leaf drinkers buy differently: smaller packs, new gardens, the next flush. StackBack sells both rhythms from the same product page.

Prepaid for the household chai: 3, 6 or 12 months of the family's CTC or masala chai, paid once at your best price.
Pay-as-you-go for the explorer: A payment link before each delivery, for loose-leaf drinkers who want the next flush, not the same tin.
AutoPay on UPI and cards for the monthly tin: Green tea, matcha or wellness blends paid automatically into your own gateway, with a notice 48–72 hours before each charge.
Boxes for discovery and gifting: Garden flights, wellness sets and build-your-own tins, sold once or on a plan.
Flush drops on a countdown: First flush and autumn flush lots, each with its own landing page.
Samplers in early access: Try-before-you-buy tasting plans that roll into a subscription.

Proof: Over 100 brands run repeat revenue on StackBack, with a 3.15× average LTV expansion.

The Tin Runs Out, the Kirana Wins Unless the Refill Is Already Planned

Tea is a daily habit, so the reorder feels too small to plan. When the tin runs out, the kirana's packet wins. Loose-leaf drinkers have the opposite problem: they love variety, so the next garden they try is often another brand's.

Discount codes and festive mailers bring them back once. They don't build a habit that runs on its own.

Lock in the everyday cup with a household plan on the product page: chai, CTC or green tea every month.
Keep variety inside your catalogue with a new garden or flush each delivery, and blend swaps from the portal.
Turn gifting into reorders with Diwali and corporate gift tins, each on its own landing page, so the person who receives one knows where to buy again.

Result: A steady base of household drinkers, plus seasonal spikes you can plan for.

Household Tins to First Flush Four Ways to Sell Tea

Subscriptions

Each plan sells as prepaid, pay-as-you-go or AutoPay on UPI and cards, with its own discount.

Household Chai: 500g of CTC or masala chai every month.
Flush Box: Darjeeling and Assam in one box, with flushes swapped from the portal as each season arrives.
Green Tea Routine: 25 or 50 bags every month for the one-a-day drinker.
Matcha Monthly: A 30g tin every four weeks, easy to skip in a busy month.

Plus: Freebies on chosen deliveries, like a steel infuser with the 2nd tin.

Learn more about subscriptions

Subscription plan widget on a product page

Bundles & Build-Your-Own Boxes

Fixed bundles, mix & match and build-your-own boxes, sold once or on subscription.

Garden Flight: Five 50g teas from Darjeeling, Assam, the Nilgiris, Kangra and Munnar.
Wellness Set: Tulsi green, chamomile, turmeric and a sleep blend, a month of each.
Build-Your-Own Tin: Any four teas, loose-leaf or bags, then subscribe to the box.
Corporate Gift Box: Three premium blends with a cup, ordered in bulk for Diwali.

Upsells & Cross-Sells

Offers at cart and checkout, and inside active subscriptions.

Infuser at Checkout: A glass or steel infuser offered with every first loose-leaf order.
Jaggery and Honey: Offered to chai and wellness subscribers, one tap to add.
Seasonal Blend Add-On: This season's limited blend, offered in the portal before the next tin ships.

Flash Sales

Hourly, daily or multi-day countdowns, by product or collection.

First Flush Drop: Fresh Darjeeling first flush on a 72-hour countdown.
Winter Chai Week: Masala chai and kadha blends for the first cold week.
Diwali Gift Rush: Festive tins and gift boxes with quantity caps.

Masala Chai to Matcha Customers Change Their Own Cup

Subscribers manage their plan from a portal on your own domain, with Shopify login.

Swap blends, switch between loose-leaf and bags, or change pack size
Move from monthly to every six weeks, or reschedule one delivery
Skip a month or pause while travelling
Add an infuser, jaggery or a seasonal blend to the next delivery
Cancel without writing to support

Your Teas on Subscription Live in 2 Days

Step 1: Integrate. Integrate StackBack with your Shopify store. Your gardens, grades and pack sizes stay as they are.
Step 2: We Set Up Your Plans. Our team sets up your household, flush and gifting plans on prepaid, pay-as-you-go and AutoPay on UPI and cards, plus widgets and the portal.
Step 3: Go Live. We take you live in 2 days. Each tin becomes a Shopify order tagged Subscription once it's due and paid.

Get Started

Built Around Your Gardens and Grades

Blend, pack and dispatch the way you do today.

Each due, paid delivery arrives as a Shopify order tagged Subscription
Works with your grades, pack sizes and loose-leaf or bag variants
Real-time inventory sync across tins, flights and gift boxes
Prepaid and pay-as-you-go plans check out on Shopify checkout or any quick checkout
Payments settle in your own gateway account

Frequently Asked Questions

How do I start a tea subscription on my Shopify store in India?

Integrate StackBack with your Shopify store, and our team sets up your tea plans on prepaid, pay-as-you-go and AutoPay on UPI and cards, with widgets on your product pages. We take you live in 2 days. Customers then choose a plan next to one-time purchase.

How often should a tea subscription deliver?

Monthly suits household chai and green tea bags. Loose-leaf and specialty teas often suit every six to eight weeks, because 100g of leaf makes 40 cups or more. Offer two cadences and let customers change them from the portal.

Can I run a seasonal flush subscription?

Yes. Sell a flush club as one plan and decide what goes into each delivery: first flush in spring, second flush in summer, autumnal later in the year. Subscribers can skip a flush they don't want.

Can customers switch between loose-leaf and tea bags?

Yes. From the portal they swap blends or formats, change pack size, adjust frequency, skip or pause, and add products to their next delivery.

Which payment options work for tea subscriptions in India?

All three models Indian customers use. AutoPay on UPI and cards runs on StackBack's subscription checkout through your own Razorpay, Cashfree, PayU or PhonePe account, with a notice 48–72 hours before each charge. Prepaid and pay-as-you-go plans sell on Shopify checkout or any quick checkout. The money always settles in your account.

Can I move my tea subscribers from another subscription app?

Yes. If your subscribers are on Seal, Appstle or another app, most of which rely on recurring invoices customers pay by hand, our team moves them to StackBack right away, without a gap in deliveries.

The Kettle's On Every Morning. Make the Refill Automatic.

Tell us about your teas. Our team sets up your plans and takes you live in 2 days.