Grooming

Grooming Subscriptions for Shopify Brands in India

Sell razor blades, beard oil, face wash and shave care on plans that match the routine: fresh blades every month, beard oil every six weeks, a gift kit for Raksha Bandhan and Bhai Dooj. Offer prepaid, pay-as-you-go and AutoPay on UPI and cards side by side, with StackBack, the subscription & repeat-revenue platform for Indian D2C brands on Shopify. Our team takes you live in 2 days.

A Blade Lasts About a Week The Next Pack Should Already Be on Its Way

A cartridge gives a daily shaver around five to ten comfortable shaves, so a 4-pack lasts about a month. Beard oil and balm run out every six to eight weeks. It's a routine that rarely gets a reminder, until the blade starts to drag.

  • AutoPay on UPI and cards for monthly blades: The customer approves once. Each pack is paid on schedule into your own gateway, with a notice 48–72 hours before.
  • Prepaid for the routine: Three or six months of blades and shave cream paid once, at your best price.
  • Pay-as-you-go for beard care: A payment link before each delivery, as the beard and the routine change.
  • Kits that ship together: Blades, cream and aftershave on one plan.
  • Gift kits on their own pages: Raksha Bandhan, Bhai Dooj and Father's Day boxes, each with a landing page.
  • Starter kits in early access: Try-before-you-buy plans that roll into blade refills.

Proof: Over 100 brands run repeat revenue on StackBack, with a 3.15× average LTV expansion.

Grooming products

The Blade Drags, the Chemist Wins Unless the Refill Is Already There

Grooming buyers put off the reorder. The blade dulls, they shave with it a few more times, and then pick up whatever the chemist has. Your handle is still in the bathroom, but the blades came from someone else.

Gifting brings a wave of first orders around Raksha Bandhan and Diwali. Few of those turn into a second order without a plan.

  • Sell the refill with the handle, with a blade plan offered on the razor's product page.
  • Build the full kit, with blades, cream and aftershave on one plan, in one delivery.
  • Turn the gift into a habit, with gift kits on landing pages that also offer the refill plan.

Result: The handle and the blades both stay yours.

Shopper reordering grooming on a phone

Blades, Beard Kits and Rakhi Boxes Four Ways to Sell Grooming

Subscriptions

Every plan sells as prepaid, pay-as-you-go or AutoPay on UPI and cards, each with its own discount.

  • Monthly Blades: A 4-pack of cartridges every four weeks.
  • Beard Care Plan: Beard oil, wash and balm every six weeks.
  • Shave Routine: Blades, cream and aftershave on one schedule.
  • Daily Face Care: Face wash and moisturiser every month.

Plus: Freebies on chosen deliveries, like a travel-size face wash on the 2nd pack.

Learn more about subscriptions
Subscription plan widget on a product page

Bundles & Build-Your-Own Kits

Fixed bundles, mix & match, buy X get Y and build-your-own kits, sold once or on subscription.

  • Shave Starter Kit: A handle, blades, cream and aftershave at one price.
  • Beard Kit: Oil, balm, a comb and scissors in a pouch.
  • Build-Your-Own Kit: Any three products, then subscribe to the box.
  • Rakhi Gift Box: A grooming kit for brothers, sold as a gift.
Bundle builder widget

Upsells & Cross-Sells

Offers at cart and checkout, and inside active subscriptions.

  • Shave Cream With Every Blade Plan: Offered at checkout.
  • Aftershave Balm: Added to the next delivery in one tap.
  • Perfume Minis: Recommended in the portal before the festive season.
Upsell offer widget at checkout

Flash Sales

Hourly, daily or multi-day countdowns, by product or collection.

  • No-Shave November: Beard oils and balms on a month-long event.
  • Father's Day Kits: Limited kits with quantity caps.
  • New Blade Launch: 48 hours early for active subscribers.
Flash sale countdown widget
StackBack customer portal

Clean Shave or Full Beard Customers Change the Plan Themselves

Subscribers manage their plan from a portal on your own domain, with Shopify login.

  • Switch from shave products to beard care, or back
  • Change how often blades arrive
  • Skip a month or pause while travelling
  • Add aftershave, a comb or a perfume to the upcoming delivery
  • Cancel without writing to support

From Blade Packs to Live Plans In 2 Days

  • Step 1: Integrate. Integrate StackBack with your Shopify store. Your handles, blades and kits stay as they are.
  • Step 2: We Set Up Your Plans. Our team sets up your blade, beard and gifting plans on prepaid, pay-as-you-go and AutoPay on UPI and cards, with widgets and the portal.
  • Step 3: Go Live. We take you live in 2 days. Each pack becomes a Shopify order tagged Subscription once it's due and paid.
Get Started

Built for Handles, Blades and Kits

Your warehouse and couriers stay as they are.

  • Each due, paid delivery arrives as a Shopify order tagged Subscription
  • Works with your handle, blade and scent variants
  • Prepaid and pay-as-you-go plans check out on Shopify checkout or any quick checkout
  • Payments settle in your own gateway account
  • Set up by our team and live in 2 days
Grooming brand team working on their Shopify store

Frequently Asked Questions

How do I start a razor blade subscription on Shopify in India?

Integrate StackBack with your Shopify store, and our team sets up your blade, beard and shave plans on prepaid, pay-as-you-go and AutoPay on UPI and cards. We take you live in 2 days, with the blade plan on your handle's product page.

How often should blades ship?

Every four weeks suits most daily shavers on a 4-pack. Offer a six-week option for people who shave less often, and let customers change frequency from the portal.

Can I sell grooming gift kits as well as subscriptions?

Yes. Gift kits sell once or on a plan, each with its own landing page, and can run as a flash sale before Raksha Bandhan, Diwali or Father's Day.

Can customers switch between shaving and beard care?

Yes. From the portal they swap products, change frequency, skip a month or pause, and add products to the next delivery.

Can I reward loyal subscribers?

Yes. You choose the gift and the delivery it comes with: a travel-size face wash on the 2nd, a new handle on the 12th.

How does AutoPay on UPI and cards work for blade refills?

On StackBack's subscription checkout, the customer pays for the first pack and sets up AutoPay in the same step. Each payment after that is collected into your own Razorpay, Cashfree, PayU or PhonePe account, with a notice 48–72 hours before. If a payment fails, it's retried, and after three failed retries the plan pauses or moves to pay-as-you-go, whichever you choose. Nothing ships unpaid. How AutoPay works.

Do prepaid and pay-as-you-go plans work with quick checkouts?

Yes. They go into the cart like any product and check out on Shopify checkout or any quick checkout, including GoKwik, Shopflo, Shiprocket Checkout, Razorpay Magic Checkout, Cashfree and FlexyPe.

The Blade Dulls Every Week. Make the Refill Automatic.

Tell us about your range. Our team sets up your grooming plans and takes you live in 2 days.