Shopify subscriptions for India: prepaid, pay-as-you-go and AutoPay

Why Shopify's built-in subscriptions don't renew here

Shopify's subscriptions charge renewals only through Shopify Payments, Stripe, PayPal and a few similar processors. None of these are available to brands selling in India, where payments run through Razorpay, Cashfree, PayU or PhonePe. So most subscription apps fall back to emailing customers to pay again, and subscribers quietly drop off. StackBack connects renewals to Indian gateways, so a subscription keeps renewing without the customer lifting a finger. How AutoPay works

Customers buy on the checkout you already use

A prepaid or pay-as-you-go subscription goes into the cart like any other product. It checks out on your Shopify checkout, or on a quick checkout like GoKwik, Shopflo or Shiprocket Checkout, with whatever payment gateway you've connected, with no redirect. AutoPay plans are bought on StackBack's own subscription checkout through your Razorpay account, where the customer pays for the first delivery and sets up AutoPay in one step. StackBack is the only subscription platform that works with India's quick checkouts. Subscriptions on quick checkouts

Prepaid, pay-as-you-go or AutoPay: offer all three

Prepaid plans collect the full amount upfront and earn your biggest discount. Pay-as-you-go sends a payment link before each delivery, which suits cautious first-time subscribers. AutoPay lets customers approve once on UPI or a card, and every renewal after that is collected automatically after a notice 48–72 hours ahead. Most brands show all three side by side and let the customer choose.

What a renewal looks like for your team

Each renewal becomes a normal Shopify order with your inventory, taxes and shipping rules applied. Your warehouse picks and packs it like any other order, and your OMS, 3PL and reports don't need to change. If a payment fails, StackBack retries it up to three times before pausing the subscription, and tells you and the customer.

How customers manage their subscription

Subscribers get a portal on your own domain, signed in through Shopify. They can pause for a holiday, skip a delivery, swap a flavour, change the quantity, reschedule, or add products to an upcoming delivery or an active subscription, without writing to support. The portal also shows recommended add-ons and limited drops, so it sells as well as serves.

What sells well on subscription

Anything customers reorder on a rhythm: coffee and tea, protein and supplements, pet food, milk and dairy, baby care, skincare and haircare, groceries and pantry staples. Each category has its own page on what to offer and how to price it.

Getting your first subscribers

Start with your best repeat buyers, offer a clear subscribe-and-save discount, and add a gift on an early delivery to get people past their first renewal. Our playbook walks through it step by step: How to get your first 100 subscribers.